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Buyology
Lindstrom, Martin/ Underhill, Paco (FRW)
Format
: HARDCOVER
Publish Date:
09/09/2008
Our Price:
$24.95
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Buyology
Lindstrom, Martin/ Underhill, Paco (FRW)
Product Id:
43715539
ISBN
: 9780385523882
Format
: HARDCOVER
Publisher
:
Bantam Dell Pub Group
Publish Date:
09/09/2008
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Lindstrom, Martin/ Underhill, Paco (FRW)
ISBN
: 9780385523882
Pages
: 240
Format
: HARDCOVER
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
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