The only modern adaptation of Franklin's original autobiography, "BEN" focuses upon the business aspects of his story and their relevance to today's business world using real-life examples. Few people realize that Franklin's autobiography has as its heart not only one of the greatest business stories ever told, but the very story of business itself. Franklin was the first person to capture the "rags to riches" capitalist experience on paper. He started with nothing and retired at age 42 to begin a life of public service for his country. BEN tells Franklin's business story in three clear parts: The Making, The Rise and The Legacy of an Entrepreneur.